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64-sellphi

This is the technical specification. The deliverable it describes is the full 64-sellphi blueprint package.

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Inventor: Christopher Gabriel Brown.
IP status: No USPTO patent application filed. This product is protected by copyright and delivered under a single-site perpetual license. The SVG product mark designates it as “Base, No IP.”
SKU: 2095  |  Version: 0.1.0  |  License: Single-site perpetual, non-transferable, non-exclusive.
SellPhi is a complete deployment-and-configuration layer that turns any bare Linux VPS into a running online store with an integrated blog, a site-wide RSS feed, and a full admin console—all from a single command. It ships empty: no products, no customers, no orders. At install time the interactive guided installer personalises every template, browser tab, feed title, and outgoing email to the buyer’s own brand.
Magento 2 CE and WordPress are not included in this package. SellPhi is the orchestration, configuration, and tooling layer. The installer fetches Magento 2 CE from Adobe’s official source (licensed under OSL-3.0 / AFL-3.0) and WordPress from wordpress.org (GPL-licensed) at install time. The purchaser runs those packages under their own upstream licences. Nothing in this purchase conveys any right to Magento, WordPress, or any other third-party component.
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Claude AI is baked in: once the buyer supplies their own Anthropic API key, the admin gains “Write description,” “Draft blog post,” “Reply to customer,” “Rewrite in [tone],” “Translate,” and “Category writer” buttons throughout. SellPhi never sees, stores, or proxies the buyer’s API key beyond forwarding requests to Anthropic.
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SellPhi orchestrates 6 services and 5 named Docker volumes via a single docker-compose.yml (100 lines). Every service restarts automatically (unless-stopped policy). The stack exposes port 80 (HTTP) and port 443 (HTTPS) only.
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The installer (install.sh, 233 lines of Bash) walks the operator through 9 steps with colour-coded terminal output. Every step prints what it does, why, and what command will run, then waits for a “yes” before proceeding. Any “no” stops cleanly and prints the exact --from-step command to resume. The script is fully idempotent—running it twice never breaks a working install.
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Shell flags: set -euo pipefail.
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All configuration lives in a single .env file (73 lines in the shipped .env.example). The installer fills it in interactively; it can also be edited by hand. Values survive upgrades—the installer never overwrites customised entries.
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Leaving all four blank drops the store into invoice / manual checkout mode.
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Skipping SMTP falls back to PHP mail(), which works but often lands in spam.
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All AI features are opt-in. Without a CLAUDE_API_KEY in .env, every button still appears but displays “Add your Anthropic API key in Settings → Claude” when clicked. Setting the key activates the buttons immediately—no restart required. The claude-proxy service runs on the claude Docker Compose profile and can be stopped or started independently.
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Models can be mixed: use Haiku for descriptions (CLAUDE_MODEL_FAST) and Opus for the blog (CLAUDE_MODEL_DEEP) by setting both variables in .env.
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SellPhi ships three CMS page templates and a pre-built category skeleton, all seeded into Magento at first boot:
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The sitefeed service (Python 3.12 on Alpine Linux) continuously polls both Magento and WordPress, generating a unified feed.xml available at https://<domain>/feed.xml. The feed includes a styled reader view so anyone opening it in a browser sees a real page, not raw XML. Compatible with Feedly, NetNewsWire, Reeder, Thunderbird, and any other RSS reader.
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SellPhi ships as versioned ZIPs following semantic versioning. Upgrading is a rebase, not a migration—data and settings stay put, only the code changes.
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The --upgrade flag on install.sh reads the existing .env, diffs against the new .env.example, asks about newly-added keys, pulls new container images, runs any needed database migrations, and restarts services. Rollback is supported by restoring the pre-upgrade backup.
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The storefront subscribes to the SellPhi release feed automatically. An admin notification appears in the top bar when a new version is available, linking to a plain-English changelog. No forced updates; no phone-home beyond checking the release feed once a day.
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The deliverable archive (SellPhi-0.1.0.zip) contains 15 files across 2 directories:
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This package ships on a single Blu-ray disc, posted to the delivery address on your order. The archive on the disc is AES-256 encrypted; the passphrase is sent separately, by email, once the disc is despatched — so the disc alone is of no use to anyone who intercepts it.
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Discs are despatched by tracked, signed-for post. Allow 5 business days for mastering and verification before despatch.
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© 2026 Christopher Gabriel Brown. All rights reserved.
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